Mars Wrigley - 2025

An energetic production showcasing the Mars Wrigley world at the heart of the TFWA event in Cannes.

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The Mars Wrigley stand at the TFWA trade show in Cannes, a still from the film

Watch the film · Mars Wrigley - 2025

The project

Goal
& creative approach

At the TFWA trade show in Cannes, I produced full video coverage of the Mars Wrigley stand, a space designed to embody the brand’s energy, conviviality and colourful world. The goal was clear: to capture the lively atmosphere and constant buzz of the stand, showing both the activities and the spontaneous interactions with visitors.

To convey that energy, the shoot was handheld, favouring natural light and spontaneous gestures. Close-ups, fast tracking shots and slow-motion sequences brought out the textures, colours and festive atmosphere that are typical of Mars Wrigley.

The film has a sustained, immersive pace, designed to reflect the strong, striking brand presence the company had at the show. Every shot was built to convey the energy, generosity and playfulness that define the Mars Wrigley experience.

Results

Results
& impact

This video content became a key tool for showcasing Mars Wrigley’s presence at TFWA Cannes. It helped to:

Strengthen the brand image by highlighting dynamic, immersive staging

Document the visitor experience through authentic, spontaneous footage

Provide a strategic tool for internal and external communication, especially on social media

Highlight the brand’s ability to engage audiences at international events

Illustrate the stand’s visual impact for future brand activations and marketing presentations

Today the video helps extend the event, while providing a modern, energetic asset for the group’s communication.

Project notes

Client

Mars Wrigley

Event

TFWA – Cannes

Direction, camera & editing

Quentin Berguet

Art direction

In collaboration with the Mars Wrigley teams

Going further

Event aftermovies: my offer All my work Request a quote

Google reviews · across all projects

What my clients
say.

5/5

★★★★★

19 Google reviews

★★★★★

“Flawless image quality, smooth pacing and, above all, real mastery of visual and special effects, which bring an original and striking touch to the final result.”

Fanny Laëtitia Ollivier (translated from French)

Google review

★★★★★

“A great videographer I’ve been working with for several years for a major chocolate brand. Very professional, video edited very quickly. Highly recommended if you’re looking for a talented videographer.”

Joël Frisario (translated from French)

Google review

★★★★★

“Very professional work from Quentin. He met our expectations within a very short timeframe on a 3D compositing assignment for a fiction project. Full of ideas on the artistic side and receptive to our feedback!”

Sacha Paolini (translated from French)

Google review

★★★★★

“Professional, talented and very committed. Quentin knows how to turn every project into something unique that matches my expectations.”

Alexandre Bonnardot (translated from French)

Google review

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